Need help making sense of your brand?
Looking to grow or increase market share?
We can help.
Developing powerful and sustainable brands
The creation of a strong and unique brand identity is only the first step in the brand development process. The brand can be a part of your business that is complex and difficult to understand, especially for those not directly involved in the marketing function.
A well managed brand generates demand and long term business success – it influences choice and therefore earnings. The brand is an intangible asset to your business and will require continuous investment if it is to realise its full potential.
Project: Brand Consolidation - Stationery Design
Client: Herbert Retail
Benefits of managing your brand include:
The brand remains consistent with your business objectives as they evolve in line with a changing competitive environment.
The creation of long term value results in greater market share and higher revenues
You enjoy competitive advantage and stand out from the crowd
Customers actively look for your products and services. The brand enjoys customer loyalty and 'fans'
Marketing activity is targeted, focused and effective.
The brand is known and trusted within the market and risk is reduced when launching new products and services.
.
How can The Design Office help?
There are times when our services are required on an ongoing basis to support internal development or delivery of larger projects; we can provide experienced project management skills as part of your internal team.
The Design Office consultancy and project management services support the transition between the strategic planning phase and operational delivery of a new, realigned or refreshed brand development strategy. Our consultancy services are typically delivered weekly, monthly or quarterly at client premises, on a short to medium term basis. Previous consultancy projects have included for example; support with the development of internal documents, staff training, procurement and print buying, systems and stationery set up, website build, web based assets management and in-house template configuration.
Our brand consultancy expertise includes:
Brand Assessment - Not sure how effective your brand is?
We can undertake a brand assessment including recommendations on how to improve effectiveness.
Brand Strategy
By reviewing the synergy between your business objectives and your brand we can establish how well your brand fits with your overall business plan and develop an appropriate brand strategy that engages directly with your products, services and customers.
Brand Positioning
We can work with you to ascertain how your brand should be positioned in the marketplace. Ensuring you align with the issues that matter to your customers most and communicating products and services with competitive edge - your fully aligned and unique proposition.
Brand Implementation
W
inning the hearts and minds of your team is essential if your brand is to be successful; we can help you get your brand ‘up and running’ , engaging with your customers and building your products and communications around them.
Brand Promotion
Communicating and promoting the core values and key messages that define your business, The Design Office can work with you to create strategic, effective and measurable marketing and promotion campaigns.
For more information about our brand and marketing consultancy services please contact:
selina@thedesignoffice.co.uk
If you would like to stay in touch with the latest news and offers from The Design Office join our mailing list.