Is your brand working hard and effective?
Does your brand fit your business?
Need help promoting your brand?
Developing powerful and sustainable brands
The creation of a strong and unique brand is only the first step in successful branding. The brand can be a part of your business that is complex and difficult to understand, especially for those not directly involved in the marketing function.
A well managed brand generates demand and long term business success – it influences choice and therefore earnings. The brand is an intangible asset to your business and will require continuous investment if it is to realise its full potential.
Project: Brand Consolidation - Stationery Design
Client: Herbert Retail
Whatever stage you are at with your brand management The Design Office can help.
Our brand consultancy services include:
• Brand Assessment - if you are unsure as to how effective your brand is we can undertake a brand assessment with recommendations on how to improve effectiveness
• Brand Strategy – by reviewing the synergy between your business objectives and your brand we can establish how well your brand fits in with your overall business plan. If there are variances we can compile a branding strategy showing you how to systematically develop your brand
• Brand Positioning - we can work with you to ascertain how your brand should be positioned against your competitors to ensure you have the competitive edge
• Brand Implementation – winning the hearts and minds of your team is essential if your brand is to be successful; we can help you get your brand ‘up and running’
• Brand Promotion – if you need assistance getting across the values and messages that define your business we can work with you to create an effective promotional campaign.
Benefits of managing your brand include:
• the brand remains consistent with your business objectives, which may evolve in line with a changing competitive environment
• the creation of long term value, resulting in greater market share and higher revenues
• a strong competitive advantage, you stand out from the crowd
• customer loyalty
• more focused and so effective marketing activity
• reduced risk when launching new products and services as your brand is known and trusted within the market.
There are times when our services are required on an ongoing basis to support internal development or delivery of larger projects; we can provide an experienced project manager to work as part of your internal team.
The Design Office consultancy and project management services support the transition between the strategic planning phase and operational delivery. Our consultancy services are typically delivered weekly at client premises, on a short term basis. In the past we have worked with clients to support the development of internal documents, staff training, procurement and print buying, systems set up and configuration.
For more information on brand management consultancy please contact selina@thedesignoffice.co.uk
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