“We work with The Design Office because of their honest, expert and professional approach.
Honesty was essential in pulling apart exactly what Leap Local was trying to achieve, their expertise was necessary to decipher how to communicate this quickly and effectively to our target audience, and their professional approach just made the whole experience that much easier!”
Dr Nicky Dee, Co-Founder - Leap Local
An organisation that supports communities in developing countries to benefit from tourism.
Project: Brand Identity Design
Client: Leap Local
The challenge
The main problem faced by Leap Local was an identity crisis, where did they fit in the complex world of travel and tourism? The Design Office assisted Leap Local to address this issue with the design and development of a new brand identity in 2006.
With a clearer focus the Leap Local team wanted to create greater awareness of their services and to develop simple consistent messages to convey the benefits and value of their offer to their target market.
The Design Office worked alongside their strategic marketing partner, FlipFlop Marketing, to develop the strategy that resulted in an upgrade to the Leap Local website and the ongoing delivery of online and offline marketing communications and consultancy services.
The results
Leap Local has a strong, eye catching brand identity and a website that presents a credible and professional image to an international audience. Website traffic has been increased through organic search engine optimisation.
The Leap Local site was ranked 15th in The Independent’s Fifty Best Travel Sites, they said
“A basic but brilliant idea, this stylishly designed but easy-to-use site is designed to put travellers in touch with the best local guides in the destination they're heading to thereby also helping local communities benefit from tourism.”
Leap Local acknowledge that their professional image has been essential to securing positive media coverage and several new collaborative partnerships.
Project: Website Design
Client: Leap Local
The client
Leap Local is an organisation which aims to alleviate poverty in Lesser Developed Countries through giving local communities access to tourism. This is achieved by promoting local guides and services to an international market through a web portal.
The focus of the organisation is the promotion and facilitation of responsible tourism. Tourists can get in touch with recommended local guides and services in developing countries. By using these local people the money from the tourists can be retained in the local economy.
