"We are delighted with the total CB9 package. As well as delivering an excellent proposition, The Design Office are brand champions, supporting its multiple manifestations and uses by all kinds of communities. It has been very successfully adopted."
Sally Easton - St. Edmundsbury Borough Council
A local authority in West Suffolk.
Project: Commercial photography - Image library development
Client: St. Edmundsbury Borough Council
The results
The Haverhill Town Brand project resulted in The Haverhill brand mark, a bespoke photographic library of approximately thirty high quality professional images, multimedia presentations and guidelines for consistent application for local organisations and businesses, and the public sector.
The Haverhill brand mark is a 3 sided curvilinear shape that reflects the unique positioning of the town - bordering 3 counties - Suffolk, Essex and Cambridgeshire. A bold, contemporary stamp, The Haverhill brand mark is an instantly recognisable and memorable visual identity that works in a broad and flexible palette of colours - designed to reflect the town's buoyant and optimistic values.
The Haverhill brand mark can be seen in action on local company websites, marketing communications material, shop fronts, vehicles, town signage and Borough Council and Town Council literature.
Project: Brand Identity - Town branding, Haverhill, Suffolk
Client: St. Edmundsbury Borough Council
Project: Town branding - Logo design and development
Client: St. Edmundsbury Borough Council
The client
St Edmundsbury Borough Council is a progressive local authority located in the West Suffolk area. The town of Haverhill is the second biggest town in the borough and for many years had suffered from a lack of investment and a poor reputation.
A Market Towns Healthcheck Survey conducted in the town highlighted that Haverhill had a lack of distinctiveness and identity.
The challenge
The Design Office was commissioned by St Edmundsbury to produce a branding strategy for the town, with the objective of addressing the issues of identity and distinctiveness.
The challenge was to create an identity that reflected the values and aspirations of the town. The identity would need to be capable of recognition by all levels of society, applied consistently across different media and be simple whilst having impact.
St Edmundsbury wanted the identity to harness brand values to develop a ‘sense of place’, and to promote the town inwardly as a place to live and work and outwardly for greater inward investment.
The Design Office carried out extensive research into the history of the town, its present situation and opportunities for the future and consulted widely with community and business groups in Haverhill during the design process.
